The psychology of advertising hardcover advertising is a ubiquitous and powerful force seducing us into buying wanted and sometimes unwanted products and services . This article the first of a series of studies of modern advertising has been written by walter d scott assistant professor of psychology in . How often have you seen a teeth whitening ad that shows the person with bright white teeth as more attractive sexier even or viewed an ad for a green . Samenvatting studieboek the psychology of advertising van fennis stroebe isbn 9780415442732 druk 2 uitgavejaar 2010 . The vast majority of marketers arent psychologists but many successful marketers regularly employ psychology in appealing to consumers smart skillful
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